Lenovo x David Beckham.

Bee-keeping, bike maintenance, building chicken coops… Beckham likes to do a lot. Like, a lot a lot.

Partnering with FIFA for the World Cup, Lenovo brought Beckham on board as brand ambassador. We leaned into David’s ridiculous energy for new pursuits and projects to position Lenovo’s AI solutions as the thing that helps him get the most out of life - shifting perception from ‘device brand’ to AI leader that can help everyone do more.

With a global TV 30, product-specific 15s, and a range of Out Of Home KVs, we showed the world how Lenovo AI helps a guy like David do even more.