United We Sweat.

Gymshark is built by the fitness and conditioning community. But this is a brand that has been unfairly associated with a superficial image of fitness. To many, working out can be intimidating. We were asked to shift the perception to better reflect their inclusive beliefs and unify their brand point of view.

United We Sweat champions how diversity and unity through fitness and sport enables us to overcome the bullshit the world throws at us. Moving away from beautiful bodies and bulging biceps, by showing how fitness connects us all; no matter how different we are, or what we face. We were tasked with creating the brand anthem and global campaign that featured protagonists from a spectrum of sport and fitness. Each with their own unique story that proves that alone you can only go so far, together is what takes us further.