Merc Tour. Crowning the fastest in Football.
Two Mercurials. Two dimensions of speed.
Merc Tour - a Head-to-head knockout competition to find the fastest duos in football. Lace up and leave the competition in the dust.
16 teams of 2, each player in the pair built for a different kind of speed. One with the straight-line pace to break away in Superfly, the other with the quick cuts to break through in Vapor. All facing off at full-tilt to be crowned the ultimate Mercurial duo.
We created the event concept, mechanics and scoring system, branded design elements, messaging and comms for geos to then adapt across multiple key cities. We then focussed on a narrative based content capture around the event in Madrid - showing the mercurial attitude in full effect with Vini Jr, Eden Hazard, Álex Baena and Gio Garbelini.
You've seen speed. But not like this.
