Mbappe. Give 'Em Nightmares.
Everyone has a dream. Until Kylian Mbappe makes it a nightmare.
When you chase your dream so aggressively, it means you become the scariest player on the planet. Tormenting the world’s greatest defenders. Scoring worldies from out of no where. Mind blowing brilliance that no tactics can stop. Kylian Mbappe doesn’t just haunt the pitch, he haunts the dreams of players, coaches and fans everywhere.
Give ’em Nightmares was the campaign platform to launch the Kylian Mbappe Nike Mercurial Superfly that sees Kylian turn the game into the ultimate nightmare. Turning everyday games into hellish football landscape imbued with the colorway of the boot itself. We created a fully integrated campaign, showcasing Kylian’s scary good brilliance across film, print, OOH, social, retail, and partner activations.
