Nike Football. Hydra Haaland.
Two modes. One inevitable outcome.
Like water, Erling is capable of going from tranquil serenity, to lethal force in the blink of an eye. Haaland’s new PE represents this transformation on the pitch as well as a water activated colour changing product innovation.
We created a limited run of Erling Haaland action figures that transform when placed in water. Tying into product and the two sides of Haaland’s personality. Two modes. One inevitable outcome.
Our AV featuring Remy The Kid is a homage to classic 90s/00s action figure commercials. We used the water activated feature of the product to act like a ‘switch’ for on pitch madess, leaving defenders in a trance. The Haaland doll and AV (complete with rowing oars and a detachable hair piece) gained 3m+ organic views in 24 hours.
