Find Your Pegasus.
Discover your Pegsonality with 40 years of an iconic shoe.
To celebrate 40 years of the Pegasus Nike running in EMEA we needed to extend the global ‘The World Runs in Pegasus’ concept with a locally focused experience and campaign. One that would work for runners and 'non-runners' alike across the various markets.
We came up with ‘Pegsonality’, encouraging audiences to identify their running personas. Introducing the Pavement Pounding Pro, Inner Peace Pacer and others - these characters became friendly run mascots anyone could relate to.
Mixing a retro feel and a female focused POV we engaged the audience via a Tik-Tok filter test.
To compliment and drive to the test we engage the viewer by seeing Dora from Ultra Black Running go on a journey of discovery. An AV piece following her usual 5k run, but this time with a variety of surprising faces along the way.
