Jordan 618. Above The Heat.

Introducing the new Jordan streetwear collection, blending an effortless chill vibe with summer activities for a 618 China campaign. Challenged to build out a concept that embodied the Jordan attitude with the extreme heat of urban and beach locations we created 'Above The Heat'. Embodying the height of summer through a heat wave effect whilst our protagonists keep cool in Jordan streetwear.

Rooting our concept within activities that felt connected to the Jordan brand whilst leaning against the typical spaces of skateboarding and basketball. Showing up in unbothered scenarios with confidence that stops the heat cold. We then took Flight Court to the beach, showing that flight court brings you luck.